After a two-year hiatus, due to the pandemic, the owners of the restaurants decided to open their doors to guests again, but they were faced with a very serious question: how to proceed. Should they continue working as it was before: print menus and wine lists, arrange tables and chairs in the restaurant and in the front, print daily menus with attractive prices on the boards? In short: a standard offer as it was before, the one that brought guests to the restaurants and money to the owner or offer the clientele something new, more attractive, more interesting? How to attract guests to the restaurant, and money to the till? Is it the healthiest food, which, as a rule, attracts a large number of guests? Маybe some new, attractive domestic specialty at an acceptable price? And what is very important to think about: is it only about food and drink, or is it more comprehensive, a new atmosphere and a new type of service? On the other hand, by 2021, a record number of hospitality workers have left their arduous, poorly paid jobs. That labor force problem in the hospitality industry is still evident even today, regardless of the increase in salaries.
wMenu and QR code gives the answers
The technology, we have today, has come up with many interesting ways to attract and animate users, especially guests in restaurants. Among the others there is, today the most interesting QR code, which is becoming more and more popular and is increasingly used in various spheres of business. With the modern application wMenu, based on the QR code, you can quickly and easily see all dishes and drinks, together with prices, ratings and recommendations, which are offered by the selected restaurant. What does it look like in practice? There is a QR code on the table that the guest scans with his own smartphone and which connects him to the digital menu for ordering. So, no more using expensive, printed menus, which have already passed through hundreds of hands and are full of bacteria and are impossible to wash. There is no longer a waiter who is expected not only to bring a menu, but also to recommend what to order, and provide an explanation how the food is prepared, and what kind of drink is recommended with the meal. No more waiter to charge. A restaurant guest browses the menu on his own phone, chooses the desired food and drink and orders with one click. If he does not like some of the spices in the dish, or if he is allergic to something, he can add it in a note. As an addition to the menu itself, the guest can also receive a recommendation on which drink goes best with the dish he ordered. With this, interactive approach, the restaurant actually promotes what it wants, without any pressure on the guest. Digital menus are driven by the fact that people choose food visually, so they are colorful and fun. Of course, they are available in several languages, ie. they are automatically translated into the user’s language. Bill payment is also direct, from a mobile phone. So, there is no more contact with money or tips for the waiter, which is a small saving for the guest, but a big contribution against the difference in the income of the cook and the waiter. Of course, the waiter will duly bring the receipt as proof of payment. In addition to full control via smartphone, the guest has the option to request the service of a real waiter through the application. Also, restaurants can offer guests coded information related to working hours, as well as wMenus, printed on the glass of the window or door, so that a potential guest cannot come across a closed door or miss a desired specialty.
wMenu is a revolution in catering
The essence of this approach is a new way of service that makes the guest feel like he is on a pedestal. Thanks to wMenu and the QR code, he can easily and quickly order and receive his order from the kitchen or bar. The guest has the feeling that the restaurant staff is completely devoted to him. He does not have to wait for the waiter to bring the menu, take the order and repeatedly run from table to table for orders and refills. With this, he gains time, satisfaction due to fast, accurate and health-wise much safer service. All this leaves a good impression on the guest, who will leave a high rating for the service and heartily recommend the restaurant to his friends, colleagues, and acquaintances.